Text: Stand on the shoulders of giants and make your software the oldest– not the newest solution. Include your prospects and clients in your tremendous, time-tested achievement! They want to associate their day-to-day work with the culmination of something objectively great.

 

Third party validation for a multiphysics simulation software can create breathtaking narratives that involve the triumphs and failures of some of humanity’s greatest minds… all leading up to your greatest achievements in the field. 

 

For just one example, let’s discuss Thales, the “first mathematician” to introduce theoretical and practical geometry to Greece (link to Wiki article) in order to show how far we have collectively come, and show how we’re helping our clients go even further with mathematics applied simultaneously to millions of ever-present variables.

 

Subheader 5: Be Imperfect

 

Text: Let your prospects be the experts– they’ve earned their egos. In other words, don’t “tell them,” “show them” transparently why you and your software exists– for them, the experts.

 

An outreach example from a similarly complex software provider targeting international C-suites that was hugely successful used this reasoning:

 

We made {this software} because {our client company} couldn’t find a way to achieve {objectively useful outcome}. Now that the software is built, and proven to be effective, we believe it could be useful to other leaders in {industry} industry as well– that very much includes you. 

 

That’s why we’d love to show you how it works and get your feedback on it. We’re always working to make {this software} what YOU need it to be. Would you rather (force the positive) take this meeting yourself, or have us meet first with someone under you, maybe (demonstrate your knowledge) {Full Name}, your {Assistant Project Manager}? 

 

While the above example is pulled from a cold email, we successfully leveraged this same logic in articles, ads, landing pages, etc. Together, we garnered serious meetings from serious decision makers at “must have” logos/companies with this style of content.

 

As with humor, this “imperfect” approach can be met with resistance from some sophisticated companies– but that resistance means that when actually deployed (rarely), this approach can stand out in a remarkably refreshing way to high-level prospects across industries.

 

Here’s an interview from Quanscient that is already applying similar logic to their content in the field of quantum mathematics: Quanscient Blog: Quantum computing, hype, and CFD: an honest interview with our Chief Scientist

 

Header 2: Conclusion

 

While every simulation software and brand’s voice is unique, these best practices will help prospects find you, and trust you enough to hear what else you have to say. 

 

• Overcome the objections (for skeptics)

• Focus on clear benefits (not complexities)

• Make learning fun (from time to time, show whimsical tech prospects your sense of pop culture/humor)

• Leverage the best 3rd party validation (history’s physicists and mathematicians)

• Be imperfect (let the prospects be the experts– they’ve earned their egos).

 

And finally, give them a clear CTA that puts the decision in their hands… For example:

 

Let us know when you want to run a practical simulation through our software! We’ll be happy to show you how it works using your real-world numbers and hypotheticals.

 

Best case scenario, you’ve found the software you’ve been dreaming of to achieve your {3D modeling} goals. Worst case scenario, you’ll have new information and new insight to take back with you to your project. Why not?

 

Link: Book Now.

 

Or, to double down again on humor and pop culture references, let us heed the sage words of Yoda when he says,

 

“Do. Or do not.”

Book now.